#1 Confusion

---

Make no mistake: Too many trade show Promoters are locked in the Stone Age back when floor space was sold outright and then the responsibility for the outcome moving forward was dropped in the laps of Exhibitors and Sponsors to deal with. But welcome to the 21st Century. Trade show success shouldn't be solely your responsibility, but instead a collaborative effort between the event staff and you. Click photo for #2 Laziness.