#4 greed
Who Needs an Umbrella?
If 100 floor spaces sold bring in x-amount of $s, then just imagine what packing in 150, 200, 300 or more will bring? For many Promoters, shoehorning Exhibitors into virtually every square inch of space, regardless of how terrible the floor position, becomes the sole purpose of their sales departments. "We refuse to accept your money because there's no space left," says no Trade Show salesman ever. Click photo for next.
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